COLONY

Colony was a project with wide scope. It involved selecting an under-used site that could be transformed into a new, community-based public space. The proposed site for Colony was the location of the former historical theme park 'Old Sydney Town' at Sommersby. The history of this location provided much inspiration for the new identity system of the site.

COLONY

IDENTITY DESIGN, TYPOGRAPHY, & ENVIRONMENTAL DESIGN, DIGITAL & PRINT

Brief

To create a complete typographic identity system for a repurposed public space, including logotype,wayfinding signage, digital application, and ephemera.

Description

I selected abandoned historical theme park ‘Old Sydney Town’ for reinvigoration as a community recreational area. Drawing on the history of the site, my identity system used references to the convict past with repeating motifs such as iron shackles, prison bars, and canon balls.

Software

ADOBE SUITE: Photoshop & Illustrator

WAYFINDING SIGNAGE

The new recreational space required a landmark sign and other wayfinding signage. The signage utilises convict motifs such as iron prison bars, canon-balls, and the distinctive 'O-shackle' that features throughout the new identity system.

TYPOGRAPHY & IDENTITY

●

EPHEMERA

●

DIGITAL APP

POSTERS

↑Back to Top