I.D. KNOW YOURSELF
ILLUSTRATION, POSTER DESIGN, DIGITAL & PRINT
Brief
Create new designs promoting awareness of the cycle of intergenerational trauma faced by Aboriginal Australians.
Description
Create new merchandise designs using supplied slogans and logo; design Instagram story highlight covers and carousel templates; and design promotional posters raising awareness of the organisation and its mission.
Software
ADOBE SUITE: Photoshop, Illustrator, InDesign
FEATURED CONCEPTS
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NEVER LEFT BEHIND, NEVER FORGOTTEN
I.D. Know Yourself's slogan is meant to convey that Aboriginal children in foster care or the juvenile justice system will not be forgotten or abandoned, that there is hope for them and their future.
This design uses fingerprint whorls to embody identity, and the emblematic boomerang to represent indigenous Australians. The boomerang on the back of the t-shirt is the piece that ‘belongs’ in the shape on the front of design—the piece has not been forgotten.
IDENTITY IS EVERYTHING
This design focused on layering signifiers of identity- fingerprint, boomerang and colour.
The boomerangs are ‘arms’ embracing the IDKY logo- offering safety, comfort, and belonging.
CULTURE EQUALS HEALING
This design was a typographic approach to the slogan "Culture equals healing". Artwork from children in the IDKY program fills the text, and the background forms an “equal” sign.
The children's artwork is a literal example of culture and healing in practice, having been created during the mentorship program.
ADDITIONAL CONCEPTS
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BREAK THE CYCLE
The boomerang represents Aboriginal culture and the fingerprint whorls denote identity. The boomerang is not only 'breaking' the cycle in this design, it also 'returns home', just like the children ID. Know Yourself aims to help.
IDENTITY IS EVERYTHING
This design uses existing elements of the ID. Know Yourself logo to create a pattern with Indigenous flavour. The colours are inspired by contemporary Aboriginal artists who use bright pastels and neons in their traditional-style artwork.
NEVER LEFT BEHIND, NEVER FORGOTTEN
Typography-based, organic hand-drawn type, the two boomerangs form the shape of two hands reaching for each other, representing the support offered by IDKY.