ROYAL AUSTRALIAN HISTORICAL SOCIETY

The original RAHS logo was created in 1901 and doesn’t communicate the values and purpose of the Royal Australian Historical Society today. This project allowed a rebrand that represents the current identity of the society, whilst acknowledging its heritage (student project).

ROYAL AUSTRALIAN HISTORICAL SOCIETY (RAHS)
IDENTITY DESIGN
Brief
To design a rebranded identity for an Australian cultural institution that would benefit from a new logo identity.
Description
Identify the key elements of the institution that need to be expressed in a new identity, and provide an appropriate and desirable rebrand that resonates with the target audience.
I created a new identity using the symbols of an open book and pen to form a sail and mast, and also the 'rewind' symbol to represent the knowledge-based historical society.
Software
ADOBE SUITE: Illustrator
OLD IDENTITY v REBRANDED IDENTITY
Old Identity
Old Identity
Rebranded Identity
Rebranded Identity
NEW IDENTITY SUITE
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PROCESS JOURNAL & REBRAND PRESENTATION
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